Every seller needs to consider, especially if they're interviewing multiple agents and are tempted to choose the one that promises the highest price.
A believer in marketing, I do believe that along with price, terms, condition, and location, good marketing is a must.
An agent who will "list it and forget it" is not as likely to sell the house quickly as one who makes the effort to create an eye-catching presentation on the Internet and then take additional steps to make sure the greatest number of buyers are made aware of the home's availability.
In addition, agents who have marketed themselves well will often have a database of buyers who are waiting for the perfect home - and will contact that list immediately.
In addition, the difference between agents becomes crystal clear when problems come up between agreement and closing. A top agent jumps in to get the problems solved while a poor agent cries because the sale isn't going to close.
So, I think #1 on this list should be "The right agent."
Informing sellers about their part in presentation and gaining their cooperation is vital to the process. That's why my FSBO and Expired Listing prospecting letter sets include a seller checklist.
When people live in a house they often don't even "see" the little details that can alter a buyer's perception of the house.
One of my least-favorite chores was pointing out those details, so I loved having a list to go over with sellers. It made it feel a little less like it was just me, picking on them.
-Posted Anonomyous by Watson Realty Corp
www.WatsonRealtyCorp.com
It has been reported there has been a decrease in the amount of time taken to sell a property, and this may give hope to some. However while this may be good news it is also reported that in some areas homes may still remain on the market for at least 300 days. If I wanted to sell my home fast then I might consider a company offering a quick sale as opposed to waiting this long.
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